The challenge was to create a piece of communication that really spoke to creative people in a meaningful and interesting way. We wanted people to not just look at our communication, but make them think. Describe the brief from the client: After implementing several highly successful digital media campaigns, the Fortune Promoseven Network wanted to come up with a campaign establishing itself as an expert on digital media, and the leader of the field in the Middle East. Description of how you arrived at the final design: We created a series of posters under the heading of “The Evolution will not be Televised”. These copy/design driven posters - which were aimed at advertising professionals - imparted various truths and words of wisdom relating to digital media in particular and advertising in general in an engaging, sometimes humorous way. These posters were handed out to all attendees of the Mena Cristal Awards 2011, where FP7/Bahrain won multiple awards for their digital media entries, as well as the Cyber Grand Cristal for Mena/Europa. Indication of how successful the outcome was in the market: Hundreds of people experienced ‘The Evolution will not be Televised’ posters at the Mena Cristal awards. In addition, the posters featured on the frontpage of the Behance.net page, Designyoutrust.com as well as hundreds of other design sites and blogs, allowing them to be exposed to an even wider audience.
Advertiser FP7 Product ADVERTISING AGENCY Entrant FP7/BAH Manama, BAHRAIN Type of Entry: Design Category: Self Promotion Title: THE EVOLUTION WILL NOT BE TELEVISED Advertiser/Client: FP7 Product/Service: ADVERTISING AGENCY Entrant Company: FP7/BAH Manama, BAHRAIN Design/Advertising Agency: FP7/BAH Manama, BAHRAIN Creative Credits Name Company Position Fadi Yaish FP7/BAH Creative Director Ryan Atkinson FP7/BAH Graphic Designer Steve De Lange FP7/BAH Copywriter Ryan Atkinson FP7/BAH Typographer