To develop mindshare for an emerging headache pill brand in a highly competitive market. Describe the brief from the client: To promote STOPACHE as the perfect solution to migraine, we show the extreme pain that it causes. Description of how you arrived at the final design: We created a 3D installation that looks like an ordinary poster. As you move to the side, you realise that the poster is in fact cut to many different parts. Bringing a great deal of attention to the perfect solution: STOPACHE. The poster targeted people in one of the most chaotic places around i.e. shopping centre. It was installed near pharmacies and inside the supermarkets. Indication of how successful the outcome was in the market: More than 10,000 visitors saw the poster. The poster created a lot of buzz and word of mouth.
Advertiser PARAS PHARMA Product STOPACHE Entrant Y&R DUBAI, UNITED ARAB EMIRATES Type of Entry: Design Category: Environmental Design Title: SPLITTING HEADS Advertiser/Client: PARAS PHARMA Product/Service: STOPACHE Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES Design/Advertising Agency: Y&R DUBAI, UNITED ARAB EMIRATES Creative Credits Name Company Position Shahir Zag Y&R Dubai Chief Creative Officer / Creative Director Kalpesh Patankar Y&R Dubai Creative Director / Art Director Shahir Zag Y&R Dubai Copywriter Kalpesh Patankar Y&R Dubai Copywriter Kalpesh Patankar Y&R Dubai Art Director Umran Shaikh Y&R Dubai Art Director Shahir Zag Y&R Dubai Art Director James Day Y&R Dubai Photographer Matthew Collier Y&R Dubai Planner Shaik Shibli Y&R Dubai Account Director Prabhu Kartikeyan Y&R Dubai Marketing Managervia www.coloribus.com