The Indian market is cluttered with too many local and branded stationery items. The shops are often small and jam-packed. The shopkeepers are too busy to explain the benefit of one item over the other. In this scenario Ogilvy & Mather, Mumbai had to communicate that Apsara Drawing Pencils are a cut above the others and they make pictures come alive.
Category: Household, garden & pets Client: Hindustan Pencils Private Limited Agency: Ogilvy & Mather, Mumbai Country: India National Creative Director: Rajiv Rao National Creative Director: Abhijit Avasthi Senior Creative Director: Harshad Rajadhyaksha Senior Creative Director: kainaz karmakar Art Director: Vipin Baria Copywriter: kainaz karmakar Retoucher: Sandip Gaikwad Illustrator: Vipin Baria Illustrator: Jitendra Patelvia www.coloribus.com