Sound Foundation, the original music and licensing company led by Executive Producer/Music Supervisor Vasili Gavre, has been keeping the music cranked thanks to two new comprehensive ad projects -- an international, multimedia campaign for Calvin Klein One Underwear featuring an array of licensed tracks; and a new Victoria Secret ad “Incredible,” directed by Michael Bay, and featuring the song ''Get Some'' by Lykke Li, currently featured on the cover of Spin Magazine. ''For both of these projects the challenge was all about finding the right songs,'' Gavre says. ''There’s so much music out there, but the more we work with our clients, the more we understand them and what they need. It's always satisfying when you find the right track -- and for both of these projects we did just that.'' Victoria Secret ''Incredible'' The new Victoria Secret ad “Incredible,” directed by Michael Bay (''Transformers,'' ''Armageddon,'' ''Pearl Harbor''), spotlights the lingerie and apparel makers new line of bras. The spot features the models Erin Heatherton, Chanel Iman, Candice Swanepoel, Lily Aldridge and Adriana Lima strutting their stuff to the Lykke Li song ''Get Some.'' This is not the first time Sound Foundation has place Li’s music in a Victorial Secret ad. They placed her track “Little Bit” in the 2008 Victoria Secret ad “IPEX,” featuring Heidi Klum.
Music search and license by Sound Foundation