Sound Foundation, the original music and licensing company led by Executive Producer/Music Supervisor Vasili Gavre, has been keeping the music cranked thanks to two new comprehensive ad projects -- an international, multimedia campaign for Calvin Klein One Underwear featuring an array of licensed tracks; and a new Victoria Secret ad “Incredible,” directed by Michael Bay, and featuring the song ''Get Some'' by Lykke Li, currently featured on the cover of Spin Magazine. ''For both of these projects the challenge was all about finding the right songs,'' Gavre says. ''There’s so much music out there, but the more we work with our clients, the more we understand them and what they need. It's always satisfying when you find the right track -- and for both of these projects we did just that.'' Calvin Klein One Underwear The new Calvin Klein One Underwear ad, created in-house, features numerous licensed tracks ranging from classic R&B like Kool & The Gang’s ''Jungle Boogie,'' to new artists like Sky Ferreira, and even quirky cuts like the theme song from the ''The Price Is Right.'' In addition to TV spots airing internationally, the ads are also on display at retail store kiosks, online and on select mobile devices that feature an augmented reality component.
Music search and license by Sound Foundation