Audi’s latest commercial ‘Manipulation’ is technically brilliant and a remarkable demonstration of the possibilities that lie within the realm of CG. Glassworks have successfully generated this stunning piece, exhibiting precision engineering, and we are not even talking about the car itself! The making of this commercial is a true homage to the ‘Audi’ trade name, painstakingly and lovingly formed. The project was created by a dedicated team of seven, within the CG and 2D departments of Glassworks’ international facility. Directed by Adam Berg (Stink) the whole process took three months and was undertaken with TK, Flame and 3D. Working closely with Berg and BBH’s creative team (Nick Kidney, Kevin Stark, Dan Bailey and Bradley Woolf) the team first shot various types of malleable materials that gave good impressions of ‘pushing’ and ‘pulling’ as well as ‘depth’ and ‘pressure’. The challenge for the expert CG team was to mirror these movements and create the illusion of milling and crafting the separate elements of this great machine out of aluminium. The initial live action filming was essential for the development of the animation so that, when constructed in 3D, a sense of belief and reality remained in tact to the viewer. ‘The challenge was to make this commercial look believable yet still retain a magical element.' (Misha Stanford-Harris Managing Director) Attracting a record number of hits to the Glasswork website and YouTube channel it is a brilliant example of ‘anything being possible’ metaphorically and literally.
Director Adam Berg Production Company Stink Production Company Producer Ben Croker DoP Joost Van Gelder Editor Paul Hardcastle @Trim Advertising Agency BBH Agency Creative Nick Kidney Agency Creative Kevin Stark Art director Dan Bailey Copywriter Bradley Woolf Agency Producer Ruben Mercadal Glassworks team 3D Lead Nick Smalley 3D Stephen New 3D Andreas Bystrom 3D Roman Kaelin 3D Jon Bragado Flame Lead Duncan Malcolm Flame assist Iain Murray TK Colourist Ben Rogers Producer Misha Stanford-Harris