Periodic Table of Elements
The Ciência Viva project was created to make science and technology closer to the Portuguese people, through a vast network of centers all over the country. The most important for the public, is the Pavilhão do Conhecimento/Pavillion of Knowledge. It is an interactive museum that aims to show just how fun and interesting science is in all of its variants. There you can feel, touch and explore it, in an area full of extraordinary experiences. We were asked to create a Christmas postcard for the Pavilhão do Conhecimento to wish Merry Christmas to all of the European partners. To be able to do that, our idea had to be simple, interactive and in the end, surprising. So we used the Periodic Table of the Elements as an inspiration. By manipulating the order of its elements we were able to create a hidden message, that after a few light exposure was revealed by glowing in the dark. It was possible to wish a Merry Christmas and illustrating just how much science can there be in one simple experience.
Advertising Agency: Strat, Lisbon, Portugal Creative Director: Daniel Palma Art Director: Tania Carvalho Copywriter: Ricardo Almeida Published: December 2010via adsoftheworld.com