Mercedes Benz

Information / Credits

Name of project: Left Brain Right Brain - Einstein Client: Mercedes Benz Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: March 2011 Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: Gil Aviyam, Dror Nachumi Copywriter: Oren Meir, Sharon Refael Executive Client Director: Adam Polachek Account Supervisor: Yael Yuz Account Manager: Mayran Sadeh Head of Strategic Planning: Yoni Lahav Planning Director: Zohar Reznik Planner: Nili Rabinowitz