Full of Stylised illustrations, this menu card not only presents the variety of options at the pub, it also presents real reasons to drink at ‘First Floor’, which is located at the first floor of a building too. One is transported physically and mentally to a better world. The Illustrations themsleves on each page have been visually constructed as first floor vs. ground floor.
Advertised brand: First Floor Bar and Restaurant Advert title(s): First Floor - Bar Menu Card Advertising Agency: McCann Erickson India Pvt. Ltd., New Delhi, India Regional Executive Creative Director, Asia Pacific: Prasoon Joshi Creative Chief Director: Ashish Chakravarty Creative directors: Tirtha Ghose, Nakul Sharma Art Director: Partha Sengupta Illustrator : Partha Sengupta Copywriter/Typographer : Annie Napolean