CHALLENGE To de-dramatize the somewhat embarrassing, if not plain awkward, moment when "rubber protection" needs to be discussed. SOLUTION Smutley. He does not discriminate. Smutley will have unprotected sex with anything on two legs, four hooves or a couple of flippers if the situation arises. But he's only able to do this because he's a cat with nine lives. The rest of us need to protect ourselves with condoms. Smutley's hedonistic and dirty perversions have been paired with a 1920s black-and-white animation style. The juxtaposition between this basic style, the story and the music is both unexpected and engaging -- it puts a smile on your face while reminding you to do the right thing.
Advertiser: AIDES Agency: Goodby Silverstein & Partners Creative Director: Erik Vervroegenvia www.coloribus.com