This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.
Advertising Agency: 303, Perth, Australia Creative Director: Lindsay Medalia Art Director: Richard Berney Copywriter: Dav Tabeshfar Director: Corrie Jones Production House: Zz Productions Additional Credits: Sound: Soundbyte Music: Turning Studios Edit / Post: Siamese Published: March 2012via adsoftheworld.com