Liaison Dangereuse

Information / Credits

The Brief: To increase Liaison Dangereuse sales on Valentine's day. The Solution: Seduction always works. What about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease? The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion.

Advertising Agency: Serviceplan, Munich, Germany Chief Executive Creative Director: Alex Schill Executive Creative Director: Matthias Harbeck Creative Director: Oliver Palmer Art Director: Felipe Cury Copywriters: Augusto dos Anjos, Sebastian Wolf