Replay case study
Client: GATORADE Agency Job # GATO.RPLY.G3501 Product: REPLAY Season 2 Job Title: Season 2 Client Gatorade Chief Marketing Officer Sarah Robb O'Hagan Director, Marketing Communications Carla Hassan Sr. Manager, Entertainment Marketing Jill Kinney Manager, Branded Entertainment Lauren Fritts Sports Mkt. Mgr. - Athletic Channel: Jim Garofalo Media Lab Editor Andy Sloan GSSI Sr. Scientist Kimberly White, Ph.D. Gatorade Training Council: Scott Sehnert, MS, RD, LD, CSSD, CSCS Gatorade Training Council: Dixie Stanforth, Ph.D. Gatorade Training Council: Jesse Wright, CSCS, NASM-PES Gatorade Training Council: Michele Macedonio, MS, RD, LD, CSSD Gatorade Training Council: Mike Cerimele, CSCS Gatorade Training Council: Rob Blanc, MS, ATC Strategic Creative Agency: TBWA\Chiat\Day Worldwide Creative Director: Lee Clow Group Creative Director/EP: Jimmy Smith Creative Director/Creator/Writer: Brent Anderson Creative Director/Creator/Writer: Steve Howard Designer: Eze Blaine, Doug Alves Executive Producer: Brian O'Rourke Producer: Tim Newfang Editor - Web Content: Greg Young Post Producer - Web Content: Hunter Conner Director of Business Affairs: Linda Daubson Business Affairs Manager: Angel Cielo Group Account Director: Mark Hansen Management Supervisor: Amy Farias Account Supervisor: Magdalena Huber Group Planning Director: Scott MacMaster Senior Planner: Martin Ramos Planner: Daniel Teng Executive Director of Integrated Production: Richard O'Neill Worldwide Communications Director: Jeremy Miller Project Manager: Karen Thomas Art Producer: Dogan Datillo Media Partner/Production Company: FOX SPORTS NET President, Fox Sports Net: Randy Freer EVP, Programming & Production: Doug Sellars SVP Marketing Chris Hannan EVP Fox Graphics Gary Hartley FSWest/Prime Ticket SVP Digital Content Clark Pierce EVP, Ad Sales & Regional Networks: Kyle Sherman VP, Sales & Marketing Tricia Defossey Sr. Manager - Sponsor Implementation: Carol Mitch Manager - Marketing Kevin Brongers Account Executive Nick Schneidmuller Manager - RSN Digital Media Andrea Sutera Head of Music: Joanne Terrell SVP/EP Regional Production: H. Read Jackson VP Production/Senior Producer: Laura Mickelson Director: Loren Mendell Producer: Graham Hughes Dir. Of Photography: Jeff Cunningham Sports DP: Bruce Benedict Lead Editor/Story Producer: Mike Hale Post Production Producer/Editor: Curtis Roen Assistant Editor: Aaron Garcia Production Coordinator: Brittany Bideaux Researcher: Bill Sudell Researcher: Elliot Harrison Production Assistant: Timothy Gooden Web Production (Platformic): Eric Broadwater Event Planning: Paragon Marketing Group Partner: David Brenner Partner: Rashid Ghazi Account Supervisor: Paul Harvey PR: Fleishman-Hillard Sr. Vice President: Adam Tanielian Managing Supervisor: Courtney Quaye Account Supervisor: Julie Mason Account Supervisor: Bekah Lockner Assistant Account Executive: Meg Poulelis Training Partner: Velocity Sports Performance President & CEO: Peter Barbaresi CSCS & Trainer: Chad Smith Trainier (Louisville): Keith Sherman Event Logistics: Pulse 220 Account Executive: Angela Halbeisen Media Strategy Optimum Sports Managing Director Tom McGovern Optimum Sports Account Supervisor Josh Farber OMD Group Account Director Bob Porcaro OMD Group Director of Strategy Susanna Earnest Green Room Entertainment Managing Director Guy McCarter TracyLocke Account Executive Sean Ferrell Senior Copywriter Mike Gold Senior Art Director Kyle Grummun Digital: VML Senior Account Manager: Brandon McCormick Designer: Chad Greene VNR crew: Semper Media Group Owner: Randy Leipnik Audio Man and Camera & Gear Rental: Don Walker Cameraman: Reid Riddell Gaffer: John Mabilia www.sempermediagroup.com FS Detroit SVP/GM: Greg Hammaren Executive Producer: John Tuohey Participating Schools Catholic Central High School Director of Admissions & PR: Joe Chops Athletic Director: Aaron Babicz Head Coach: Todd Johnson Assistant Coach: Ricky Buttery Original Coach: Gordon "Gordi" St. John www.catholiccentral.net Trenton High School Superintendent: John Savel, Ed.D. Principal: Michael Doyle Athletic Director: Doug Mentzer Head Coach: Mike Turner Photographers Game Photographer: Susan Goldman General Photographer: Steve Boyle