AECC (Spanish Cancer Asociation)
The Sound of Cancer
The Sound of Cancer
Have You Ever Heard The Sound Of Cancer? What is the sound of cancer? The sound of cancer sounds like the will to live, the strength to never give up the fight, the desire to enjoy every single moment that life can offer you' That is the core message and the strategy behind the new campaign of AECC (Spanish Association Against Cancer) 'The Sound of Cancer', created by GMR Marketing Spain. A campaign that uses 8 real persons to make Spaniards aware of the reality of this illness, away from the most dramatic and stereotyped clichés normally associated with Cancer. URLs of the campaign: www.elsonidodelcáncer.es http://apps.facebook.com/elsonidodelcancer
Advertised brand: AECC (Spanish Cancer Asociation) Advert title(s): The Sound of Cancer Advertising Agency: GMR Marketing, Madrid. Spain. Agency website: http:// www.gmrmarketing.com Creative Director: Luis González-Aller Art Director: Andrea García, Verónica Sánchez Copywriter: Elena Santos Illustrator: Photographer: Additional credits: Online Creative Team - Javier Olariaga, Ana Dara Peña and María Rebollo Online Art Director & Designer Published: February 2011
