Royal Dutch Guide Dog Foundation

Information / Credits

In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it's a catwalk. However, one accessory is clearly out of place, both in style and in price.

Advertising Agency: Selmore, Amsterdam, The Netherlands Creative Directors: Jakko Achterberg, Niels Westra Art Director: Shanta Schreuder Copywriter: Karin Heinen Agency Producer: Patrick Nelemans Advertiser's Supervisors: Ellen Greve, Monique de Jonge, Monique Velten Production Company: Caviar Producer: Monique van Beckhoven Director: Paul Ruigrok Music: The Soundworks Sound Design Arrangement: Niels den Otter / Audentity Post Production: Condor Aired: December 2010