'We Are The Future' is a reflection on how the next generation will engage with brands. We hear from children in their early teens about what marketers will need to do to engage and influence them in the future. More than an ad, it is a provocation and an invitation to the marketing industry to 'up their game'. In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult.
Advertising Agency: PHD, USA Creative Director: Rupert Day Art Director: Rupert Day Copywriter: Mark Holden Published: February 2011