FirstBank

Information / Credits

Client: FirstBank, Lakewood, Colo. Colorado's largest locally owned bank Agency: TDA_Boulder, Boulder, Colo. Brief: 24/7 customer phone support. Ongoing 'helpfulness' campaign. Execution: Glow-in-the-dark billboard, 14' x 48'. Location: I-70, west of Denver. Sunset approx. 4:45. Sign faces west, towards mountains and returning ski traffic. Technology: Electro-luminescent vinyl (EL). Safe Lites, Eden Prairie, Minn. Media: WMI, Women's Marketing, Inc., Dallas AD: Austin O'Connor CW: Phil VanBuren CDs: Jonathan Schoenberg, Thomas Dooley Breaks: January