GSD&M's newest work for Zales is a Valentine's Day spot that continues the creative platform and positioning: You know all about her, we know all about diamonds. Together we'll find the perfect gift for her. In this case, an amazing Valentine's Day gift. This campaign continues the energy from the first round of our successful creative and uses another indie song, 'What you do to me' by Blakroc featuring The Black Keys, Damon Dash and several hip hop and R&B artists.
Client: Zales Agency: GSD&M Production Company: HSI Date Uploaded: 2011-02-04 Group Creative Director: Brent Ladd Creative Director/ writer: Allen Hannawell Creative Director/ art director: Ralph Yznaga Senior Art Director: Ellen Springer Executive Producer: Brent Holt Producer: Khrisana Edwards Editor: Sam Sellis Country: United States of America Editorial Company: Beast Austin Account Service: Jennifer Warren, Shannon Lugo, Walter Harris, Jamie Bruno Marketplace Planning: Jasmin Esquivel Post Production: Chemical Effects & Beast Austin Editor: Shauna Prescott & Jim Reed Producer: Cara Sturgiss Music: Blakroc âWhat You Do To Meâ Production Company: HSI Product Shoot Director: Irv Blitz Producer: Franny Freiberger Live Action Director: Ray Dillman, MJZvia www.coloribus.com