'Emoticon' is the brand ad for the multi media campaign launch of mobile network 8.ta directed by Keith Rose of Velocity for McCann Erickson SA. The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer.
Advertised brand: Telkom 8.ta Advert title(s): Emoticon Advertising Agency: McCann Erickson, Johannesburg, South Africa Agency website: http:// www.mccann.co.za Production Company ; Velocity Director Keith Rose Executive Creative Director : Vanessa Pearson Art Director (Group Head): Sean Harrison Copywriter (Group Head): Tim Beckerling Copywriter: Peet Englebrecht DOP: Keith Rose Executive Producer ; Peter Carr Producer: Grant Davies Editor: Ricky Boyd Published: Month, Year January 2011 Photographer: Michael Polizia