In an otherwise modern city, people use technologies that haven't advanced beyond their first generation. The accompanying voiceover says 'What if we always settled for the first thing that came along? Then we'd never have gotten'here.' At which point a Sonata Hybrid drives past some surprised residents of this Anachronistic City.
Spot Title: "Anachronistic City' Client: Hyundai Brand: Sonata Hybrid Agency: Innocean, Huntington Beach Executive Creative Director: Jeff Spiegel Creative Director: Doug James Creative Director: Robert Prins Sr. Copywriter: Steve O'Brien Sr. Art Director: Tom Gibson Agency Producer: Shelley Eisner Head of Production: Will Woollett Director: Jim Jenkins Production Company: O Positive Executive Producer: Ralph Laucella Executive Producer: Marc Grill Director of Photography: Paul Laufer Editorial: Rock Paper Scissors Editor: Angus Wall Post Producer: Esther Gonzales Music / Sound Design: Stimmung Composer: Marc Bianchi Sound Designer: Gus Koven Producer: Ceinwyn Clark Audio Post: Lime Studios Mixer: Loren Silber Telecine: Company 3 Colorist: Stefan Sonnenfeld Online / VFX: A52 VFX Supervisor: Patrick Murphy VFX Supervisor: Megan Meloth Flame Artist: Jesse Monsour