Sarofsky Corp.'s main title sequence for the new Showtime Original Series SHAMELESS is an irreverent and illuminating portrait of the Gallagher family where private moments are exposed in the most unexpected place: the bathroom. The main title sequence, which premiered Sunday night, was inspired by the unapologetic tone of the show and its central characters. View it here. In SHAMELESS, Frank Gallagher is the proud single dad of six smart, spirited and independent kids, who without him would be... perhaps, better off. The brilliant William H. Macy and Emmy Rossum star in this wildly engaging and fearlessly twisted new Showtime Original Series. Erin Sarofsky, who directed the SHAMELESS main title, worked with the series creatives and cast to produce an authentic, completely original introduction to the show. The action was scripted as an intricate dance of illicit and personal behavior, which came to life on set by the charismatic cast. "It was rewarding to work with everyone at John Wells Productions and Showtime, as well as the amazing cast from SHAMELESS," comments Erin Sarofsky. "Our concept focused squarely on the actions and personalities within the family. While on set, we wanted to capture everything from our complex choreography to the quirky and serendipitous tendencies innate to the characters. The actors took our direction to a new and exciting level, infusing each moment with both exceptional subtlety and electricity." Shooting on the RED ONE camera, Sarofsky chose to compose the scene at a lower perspective, which mostly obscures the actors' faces and turns the viewer into a voyeur. The result is captivating and pleasingly uncomfortable. "The Luck You Got," by indie rock band The High Strung, is the pitch perfect music track with crunching guitars and lyrics that evoke scrappy survival in the face of adversity. Sarofsky Corp. provides creative storytelling, high-end concepting, and direction for entertainment and advertising-driven projects. The SHAMELESS main title highlights their strength as a live action production company, with type treatment and design playing a supporting role. Other projects produced by Sarofsky Corp. include the main title sequence for NBC's COMMUNITY, the Coca-Cola iPhone app, 'Superman/Batman: Public Enemies' feature titles, and commercials for Motorola, GM and more. For information on Sarofsky Corp. please visit: http://www.sarofsky.com.
Client: Showtime & John Wells Productions Andrew Stearn - President TV Chris Selak - Sr. VP TV Production Production Company - Sarofsky Corp. Director - Erin Sarofsky Co-Director - Lindsay Daniels Executive Producer - Louise Krakower Head of Production - Rachel Steele Director of Photography - Adam Santelli Production Designer - Naomi Slodki Creative Director - Erin Sarofsky VFX Director - Matt Crnich Editor - Lee Gardner Concept Design - Lindsay Daniels Designer - Gene Park Designer - Nik Braatz Assistant Producer - Halley Bonoma Cast Frank - William H. Macy Fiona - Emmy Rossum Steve - Justin Chatwin Carl - Ethan Cutkosky Veronica - Shanola Hampton Kevin - Steve Howey Debbie - Emma Kenney Ian - Cameron Monaghan Lip - Jeremy White Karen - Laura Slade Wiggins Liam - Blake & Brennan Johnson Music "The Luck You Got" The High Strung