Lego: Heroes are ahead their time The typical clatter of the super 8 camera , washy colours, unfirm picture: yes, that`s the way it was back then. Our parents shot such home videos, but only the technical versed ones, the ones wich were on top of their time. From the very first second the current Leo-spot bringst the beholder back into his childhood, even if he`s a bit earlier or later born than in the mid-60ies. The new Lego campaign shows kids building clamshell phones, energy saving lamps and wind engines with their Lego-bricks. Only, this kids are ahead of their time. One theme takes place in the 60ies, further advertisements at a time in the 70ies and 80ies. The ambiance of each decade got captured down to every detail. Lego- constructures of today , that`s the declaration, are the master builder of tomorrow. In authority for the realisation is agency Serviceplan, Munich. Photography was done by Susanne Dittrich@kristinakorb.com, Embassy of Dreams shot the commercial.
Advertising Agency (Name, City, Country): Serviceplan, Munich, Germany Creative Director: Matthias Harbeck Art Director: Sandra Loibl Photographer & Director: Susanne Dittrich Photographers Agent: Kristina Korb, Germany TV Commercial Production: Embassy of Dreams Filmproduktion GmbH, Berlin, Germany Art Buyer: Katja Tschan Published/Released/Aired (Month, Year): 01/11