The truth is that a huge number of men who suffer from erectile dysfunction are unable to have spontaneous sex. That's why M&C Saatchi Auckland wanted to empower men suffering from this condition by illustrating the whole world as a potential opportunity. This idea highlights the benefit of the new Viagra 12 pack in a subtle and clever way, by simply making everyday objects and places appear to look like a mattress. Your imagination can do the rest.
Client: Pfizer New Zealand Agency: M&C Saatchi Auckland Date Uploaded: 2011-01-14 Account Director: James Johnston Executive Creative Director: Dave King Art Director: Dan Fastnedge Copywriter: Olivia Wagner Retoucher: Lightfarm Studios Photographer: Mat Blamires Account manager: Amy Ivancic Country: New Zealand Finished Artist: Luke McArthur Client: Glenn Martin