The challenge with the Southwest campaign is also the most rewarding aspect: Taking real people, employees and consumers, and getting them to express who they are and communicate a really positive message,' says Editor Jay Nelsoon. 'Sam Cadman did an amazing job coaxing the performances from people to demonstrate the frustration of travelling with the legacy airlines. I really believe in the Southwest airlines philosophy. It was rewarding to be a part of another Southwest campaign that tells a real people/real employee story in a fresh and entertaining way.'
AGENCY: GSD&M Idea City Will Chau: Creative Director/Art Director David Parson: Creative Director/Writer David Crawford: SVP/Managing GCD Susan Clark: Lazarus Producer PRODUCTION COMPANY: Station Film Sam Cadman: Director Stephen Orent: Managing Partner Tom Rossano: Partner/Executive Producer Michael Di Girolamo: Partner/Executive Producer Caroline Gibney: Partner/Executive Producer Angela Jones Solomon: Producer Editorial Company: Cut + Run Jay Nelson: Editor Chris Girard: Senior Producer Michelle Burke: Managing Directorvia www.coloribus.com