In an effort to promote their ever-growing number of low fat values across their menu, SUBWAY restaurants have released 'Walk and Talk,' a series of TV and radio commercials created by Proof Advertising in Austin. The commercials open with a custom 'whistling' music bed and a grand entrance by a quirky lead character. He is instantly amazed when he spots a friend carrying a SUBWAY to-go bag, and without pause, jumps to every conclusion possible to figure out why his friend could possibly have made this sandwich choice. In the first spot (on air now) the rapid-fire line of questioning focuses on the health benefits of a SUBWAY sandwich. The lead character volleys a flurry of absurd guesses, all assuming that his friend with the sandwich is about to undertake some feat of super-human proportion'like running a quadruple marathon, swimming the English channel or joining an astronaut training program.
Agency: Proof Advertising Writer: Bud Hasert Art Director/Creative Director: Craig Mikes Creative Director: Dave Henke Agency Producer: Michele Canning Production Company: Original Film, LA Director: Brent Jones Sound Design/Music: Pure Evil, Dallas Editorial: Stephen Bohls 1080, Austinvia www.coloribus.com