To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled 'The Chase.' Created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda 'Grrr' and Coca-Cola 'Videogame'), the 105-second-long film illustrates the incredible multi-tasking power of the new Core i5 processors. The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple's iTunes*, Facebook*, YouTube*, Microsoft Office* and the Adobe Creative Suite*.
Advertising Agency: Venables Bell & Partners, USA Executive Creative Directors: Paul Venables, Will Mcginness Creative Directors: Paul Foulkes, Tyler Hampton, David Kim Copywriter: Josh Parschauer Art Director: Beau Hanson, Dan Kenneally Director Of Integrated Production: Craig Allen Agency Producer: Kacey Hart Interactive Producer: John Eagan Interactive Design Director: Ezra Paulekas Production Company: Nexus Productions Director: Smith & Foulkes Director Of Photography: Oliver Wood Executive Producer: Tracey Cooper Production Manager: Alistair Pratten Editing Company: Trim Editor: Paul Hardcastle Sound Design: Human Music: Human Composers: Edmond Dunne & Gareth Williams Music Producer: Jonathan Sanford Mix: Play, John Bolen Color / Flame: Time Based Arts, James Allen & Sheldon Gardner Aired: January 2011via adsoftheworld.com