Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy â itâs a force of nature. The :60 cinema version of "Footsteps" started airing Dec. 9th, while a :30 cut-down broke on television Dec. 3rd. The goal was to craft a powerful experience that collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. The spot opens in primal pursuit â chasing evolving prehistoric tracks, as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tells the story of mankindâs natural and technological development â before arriving at the final stage: automotive evolution. Here, we realize what weâve been chasing â automotive technology advanced to its pinnacle: the Audi R8.
Client: Audi Agency: Venables Bell & Partners Production Company: Motion Theory Date Uploaded: 2011-01-05 Director: Mathew Cullen Production company: Motion Theory Creative Director: Paul Venables Creative Director: Kaan Atilla Creative Director: Mathew Cullen Art Director: Brandon Sides Art Director: Jonathan Byrne Art Director: Ram Bhat Executive Producer: Javier Jimenez Copywriter: James Robinson Producer: Mandi Holdorf DoP: Jeff Cronenweth Post production: Mirada Editor: Jason Webb Designer: James Levy Designer: Brian Cariaga Music + Sound Production: Stimmung Country: United States of America AGENCY Business Manager: Susan Conklin Broadcast Production Director: Craig Allen PRODUCTION Line Producer: Bernard Rahill POST PRODUCTION Head of VFX/VFX Supervisor: John Fragomeni Senior VFX Producer: Mark Kurtz VFX Coordinator: Paul Pianezza Previs: Jeff Benoit DFX Lead: Andy Cochrane CG Lead: Marion Spates Houdini Artists: Kevin Gillen, Ryan Phalen, McKendree Poston Animator: Slavik Anishchenko Matte Painters: Tim Clark, Elias Gonzales Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared Sanders Roto/Paint Lead: Elissa Bello Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori Witsken Lead Flame Artist: Federico Saccone Flame Artists: Todd Hemsley, Chris Moore Production Manager/HR Director: Tina Van Delden EDITORIAL Editorial Company: Motion Theory Assistant Editors: Jeff Aquino, Rigo Madrigal SOUND + MUSIC Mixing House: Lime Sound Design: 740 Sound Designvia www.coloribus.com