Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. We've added one more work of art to the collection ourselves. A painting that has no meaning whatsoever. To give people a break from all the modern art with multiple layers and deeper meanings. It is what it is. A big red canvas. Have a Break, Have a KitKat.
Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands Agency website: http://www.ubachswisbrunjwt.nl Creative Director: Martijn van der Werf, Thijs de Boer Art Director: Marco Sluijter Copywriter: Jeroen de Korte Published: December, 2010