Sears Optical

Information / Credits

These spots for Sears Optical by Sponge, Chicago are designed to highlight the core campaign idea: If youâre not shopping at Sears Optical, youâre missing out on more than you think. The idea depicts people making vision errors in everyday situations â errors that could have been avoided with a trip to Sears Optical.

Client: Sears Agency: Sponge, Chicago Date Uploaded: 2011-01-06 Director: mark Gilbert Chief Creative Officer: Paul Brourman Creative Director: Joe Popa Copywriter: Patrick Hoopes Copywriter: Megan McGlynn Producer: Adeline Pampalone Editor: Grant Gustafson Country: United States of America