Atzum - The Task Force on Human Trafficking The leading comparison site in the country presents a new category: "Women Comparisons" Human trafficking is the second largest organized crime in the world. But the public isn't aware of this so we needed to break their apathy and put the issue back on the public agenda. We collaborated with ZAP, the leading price comparison site in the country, and offered internet users a new category: "Women Comparisons". By clicking on a woman, the surfers were redirected to a petition against human trafficking.
Name of project: Women Comparisons Client: Atzum - Task Force on Human Trafficking Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: Sept 2010 Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Roy Cohen, Sagi Blumberg, Yariv Twig Art Director: Dan Kashani, Gil Aviyam Copywriter: Liron Ben Yakov, Sharon Refael, Oren Meir Executive Client Director: Tal Fishbain Supervisors: Amichay Kattan, Yael Yuz Account Manager: Gadi Margulian, Lia Gat Studio Manager: Lena Feldman Programming: Roman Rozanov Design: Ofri Aizenberg Head of Strategic Planning: Yoni Lahav PR: Daniella Ribenbach Communications, Anna Magin PR