Human is not a machine
We are migrant workers, not imported machines Migrant workers are also human beings We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.
Advertising Agency: supernormalvoice, Seoul, South Korea Account Executive: Saeyoung Kim Creative Director: Swan Song, Saeyoung Kim Art Director: Swan Song Copywriter: Saeyoung Kim Illustrator: Jaeyoung Sohn Photographer: Ernest Published: December 2010via adsoftheworld.com