'Aids took away their parents. Give them back their future'. This was the theme of Serious Request, a fundraiser by Dutch radio broadcaster 3FM. Advertising agency Zandbeek Communication Group put their best creative foot forward by making a Euro Artwork: a massive board filled with euro coins (glued on by passers-by as well as Zandbeek employees and clients). As more and more coins were stuck on the board '" using mosaic technology '" the image of an African child appeared.
Advertising Agency: Van Zandbeek Communicatie & Creatie, Netherlands Art Directors: Louk Haarhuis, Margo van Stiphout Copywriters: Barry de Waal, Nick van Ganzewinkel Additional credits: 10.000 people of Eindhoven Published: December 2010via adsoftheworld.com