Drive Dry

Information / Credits

He'd love show you a good time Never drink and drive A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.

Advertising Agency: FoxP2, Cape Town, South Africa Creative Directors: Justin Gomes, Andrew Whitehouse Art Director: Ryan Barkhuizen Copywriter: Mimi Cooper, Simon Lotze Photographer: Sacha Waldman Published: November 2010