Cutting Room, NY editor Merritt Duff and Picture Park, Boston director Mike Maguire turn the tables on live game footage for the Boston Bruins in the new :30, 'Bear Hunter,' out of Mullen, NY. The spots features two Boston Bruins fans who are intimidated by the real-life version of the bear mascot while watching what seems to be a hockey game at a local bar. The spot features the copywriting of Medford, MA fan Chris Crawford who won the 'Bruins Rules' contest with the line, 'Leave the play-by-play to Jack.' With this line, to be featured in the ongoing Bruins commercial campaign, Crawford pays his homage to the well-respected Boston Bruins' commentator, Jack Edwards.
Client: Boston Bruins Agency: Mullen, NY Production Company: Picture Park, Boston Date Uploaded: 2010-12-07 Director(s): Mike Maguire Account Director: Beth Powers Chief Creative Officer: Mark Wenneker Group CD / Art Director: Jamie Ferreira Executive Producer: Zeke Bowman Copywriter: Greg Almeida Art Director: Jesse Blatz Producer: Mark Hankey Producer: Melissa Lubin DoP: Patrick Ruth Post production: Brickyard VFX Editor: John Marinis Editor: Merrit Duff Account manager: Chip Cook Country: United States of Americavia www.coloribus.com