They save you first. Live to be old. Detect cancer in time. The old-age-related problems conceal unique advantages compared to other stages in life in this campaign from Y&R Lima.
Client: League Against Cancer Agency: Y&R Lima Date Uploaded: 2010-12-03 Executive Creative Director: Flavio Pantigoso Head of Art: Christian Sánchez Copywriter: Jorge Soto Copywriter: Carlos Banda Country: Peru Planner: Eduardo Grisolle Account Director: Manuel Ahumada Executive Account: MarÃa BelÃ©n Maldonado Agency Producer: Malena Mellado Field Production: Imabri Producciones Photographer: Alex Freundt Retoucher: David Vega (Midas Digital) Client approval: Josa Mandez / Erika Young