Creative Director Orion Tait kindly shared some words about the project with Motionographer: 'Our pals over at Strawberry Frog approached us with a great little script, an open animation brief and a pretty tight schedule. We've done a couple projects with them recently, and they loved the piece we did for Waiting for Superman. Striking the right balance of tone was important; If taken too seriously or too flippantly, we ran the risk of alienating viewers and accentuating the potential hypocrisy in a message like this. So the direction was to have fun with it, to be anthemic without being preachy. As always, music and sound design help quite a bit in this regard, and as always Antfood totally nailed it.'
Director: Buck Creative Director: Orion Tait Executive Producer: Anne Skopas Producer: Kitty Dillard Design: Gareth O'Brien / Yker Moreno Lead Animation: Gareth O'Brien Additional Animation: Harry Teitelman / Chad Colby / Claudio Salas /Jacques Khouri Sound Design & Music: Antfood VO Talent: Tirtzah Wilson Agency: Strawberry Frogvia motionographer.com