CHALLENGE for Ogilvy Cape Town produce a newspaper ad for the desirable new Volkswagen Polo. SOLUTIONWe targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Poloâs appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car theyâd rather have: the gorgeous new Polo.RESULT We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Poloâs sheer desirability â a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.
Client: Volkswagen Agency: Ogilvy Cape Town Executive Creative Director: Chris Gotz Creative Director: Chris Gotz Art Director: Prabashan G. Pather Copywriter: Sanjiv Mistry Country: South Africavia www.coloribus.com