You may remember the ad I posted a couple of weeks ago announcing the closing down of award-winning Toronto advertising agency GJP and their Closing Down Liquidation Fire Sale. The sale took place last week, with $8500 being raised for charity, along with a closing party. Halfway through the closing party an announcement was made '" GJP was being reinvented as Blammo Worldwide. The closing party then turned into an opening party. The closing and sale garnered a lot of national and international media attention. GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the closure. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party.
Advertising Agency: Blammo, Toronto, Canada Chief Creative Officer: Andrew Simon Copywriters: Rich Cooper, Andrew Simon Producer: Gord Cathmoir Talent: Alan Gee Director: Shawn Zeytinoglu Production Company: Radke Films, Toronto Executive Producers: Scott Mackenzie, Scott Smith Producer / Production Manager: Dennis Beier Editorial Company: Rooster, Toronto Editor: Jason Grebskivia www.coloribus.com