For the launch of LG Infinite 3D, the agency created a glass panel in the form of a LCD TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a TV. On the other hand, perceives the same object in front of the glass, clearer, causing the 3D effect.
Advertising Agency: Propeg, Bahia, Brazil Creative Directors: Ana Luisa Almeida, Emerson Braga, Edson Rosa Art Director: Thiago Teles Copywriter: Hayre Borges Additional Credits: Carlos Pereira, Ricardo Aquino, Renata Matos, Cristobal Fraga Published: October 2010via adsoftheworld.com