Martini

Information / Credits

David & Goliath relaunches Martini & Rossi sparkling wine with the brand's first ad campaign in almost ten years. Shot by Michael Haussman, the television captures the joy of Italian life. We find a woman confidently walking through the streets of Rome with a handful of gold balloons. As if on cue, locals do whatever they can to assist her in her epic journey. The approach takes a drink traditionally reserved for New Year's day and captures the essence and literally the spirit of a country. You can't help but want to join in and Let Go.

Advertising Agency: David & Goliath, USA Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Creative Director / Copywriter: Ben Purcell Assoc. Creative Director / Art Director: Steve Yee Copywriter: Aroon Murkey Art Director: Bryan Carroll Executive Producer: Paul Albanese U.S. Production Company: HSI Director: Michael Haussman Executive Producers: Rebecca Skinner, Michael McQuhae Italy Production Company: Person Films Executive Producer: Cecile Leroy Procuction Supervisor: Francesca Cingolani Director of Photography: Paolo Caimi Editorial: Union Editor: Marco Perez Asst Editor: Carla Blair Exec Producers: Michael Raimondi, Megan Dahlman Post Production: Fell VFX Lead Artist: Russell Fell Executive Producer: Rachel Koch Music: Human Producer: Jonathan Sanford Audio Mix: Margarita Mix Mixer: Nathan Dubin Telecine: New Hat Colorist: Beau Leon