There are all types of Santas out there: Ultra-organized 'Savvy Santas,' last minute 'Procrastisantas,' even Won't-Stop-Until-the-Last-Deal-is-Mine 'Power Santas.' So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa 'archetypes' across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion. In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they're getting ready for Christmas.
Agency: Young & Rubicam Chicago Client: Sears Name of Executions: Santa Visits Tagline: Be the Santa You Want to Be. Where Airing: On-line Chief Creative Officer: Ken Erke Creative Director: Chris Cancilla Art Director: Grant Simpson Writers: Jeff Oswald, The Onion Producer: Kara Pierce Director: Geordie Stephens Production Company: Tool of North America Post: Optimus Editor: Craig Lewandowskivia www.coloribus.com