Speed is one of the major factors contributing to crashes on Victoria's roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.
Client: TAC Agency: JayGrey Art Director / Copywriter: David White Art Director / Copywriter: Jay Furby Account Director: Marisa Jones Creative Director: Jay Furby Photographer: toby burrows Retoucher: Cream Account manager: Adrian Lugg Country: Australiavia www.coloribus.com