There must be a blue moon tonight. The Platinum Card. With an introductory offer you'll rarely see '" just $450 for your first year. American Express wanted to inform their Gold Card customers of a very rare offer. Their prestigious Platinum Card was $450 for a limited time, instead of the usual $900 annual fee. Offers this good only come around once in a blue moon, so we decided to use that as the creative idea. The box including a mock card, was originally due to lodge mid-March but we talked the client into waiting a while so we could mail it to coincide with the actual blue moon at the end of March 2010.
Advertising Agency: OgilvyOne, Sydney, Australia Creative Director: Matt Andrews Art Director: Brenton Bleechmore Copywriter: Jon Tompkin Illustrator: Brenton Bleechmore Published: March 2010via adsoftheworld.com