Bouygues Télécom asked us at DDB Paris to come up with an idea to launch their facebook platform. They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour.
Advertising Agency: DDB, Paris, France Executive Creative Director: Alexandre Hervé Copywriters / Art Directors: Siavosh Zabeti, Alexander Kalchev Account Supervisor: Marie-Laure Dangeon, Antoine Gilbert Strategic Planner: Fabien Leroux Advertiser's Supervisors: Jean-Michel Stassart, Jean-Luc Gonzalesvia www.coloribus.com