Netflix is a tale of charm and curmudgeon, friendship and family, classic and contemporary. To produce a fitting pastiche, Superfad went to animation's roots and used traditional cel animation to bring the spot's furry stars to life. In the Superfad studio excitement was palpable as an animation table replaced a computer station. The hand drawn animation was then given the modern touch and merged seamlessly with the live action footage. The result is a spot that is a nod to beloved films of yore with a of the moment message: whenever and wherever you want to watch films, Netflix has streaming content to please everyone...and even charm the mildly cynical.
Netflix Credits: Agency: Goodby Silverstein and Partners Group Creative Director: Jim Elliott Producer: Cathleen Kisich Art Director: Chris Logan Copywriter: John Wolanske Animation Production Company: Superfad Creative Director: Justin Leibow Executive Producer: Kevin Batten Head of Production: Darren Jaffe Senior Art Director: Rich Scurry Producer: Danielle Hazan Editor: Erik Barnes Main Character Design: Thomas Paul Thesen Storyboards/In-betweener: Aaron Sowd Lead Animator: Frans Vischer Key Clean Up/Lead Animator: Debra Armstrong Matte Painter: Joe Kennedy Flash Animator: Tim Burlingame 2D effects: Phillip Vigil Compositor: Carlos Florez Flame Finish: Matthew Lydeckervia www.coloribus.com