Canada's Next Top Ad Exec is a contest that gives business students a taste of real world marketing, so we used the real language of marketing'"jargon, bafflespeak and good old-fashioned BS'"to communicate the finer points. Hats off to the students and staff at McMaster who have worked with ambassadors from universities to deliver our message on campuses across Canada. A multi-tiered campaign featuring posters, t-shirts, videos a website and more was launched to raise awareness. For entry details, visit topadexec.com.
Advertising Agency: MacLaren McCann, Canada Published: November 2010via www.coloribus.com