Since his first appearance in 1916, Mr. Peanut has been one of the world's most beloved, recognizable icons. Yet in all of that time, we've never heard him speak. In the new 'Naturally Remarkable' campaign from Being NY, a spin off of TBWA, Mr. Peanut is talking for the first time ever in a classic yet contemporary voice you may recognize. The campaign will also give us a glimpse into Mr. Peanut's world where we see his home, friends and everyday activities. And while he may look slightly different than in previous iterations, he still retains the very things that make him Mr. Peanut - his top hat, cane and monocle. BEING developed the creative approach for the character with Smuggler and Laika House. The spots are co-directed by director Ringan Ledwidge and animation director Mark Gustafson from Laika House.
Advertising Agency: BEING, USA Creative Directors: Kris Wixom, Alisa Sengel Wixom Copywriters: Jonathan Marshall, Josh DiMarcantonio Art Director: Eric Stevens Senior Producer, Media Arts: David Fisher Production Company: SMUGGLER Partners / Executive Producers: Patrick Milling Smith, Brian Carmody Executive Producers: Allison Kunzman, Lisa Rich Director: Ringan Ledwidge Producer: Sally Humphries Production Company: LAIKA/house Supervising Animation Director: Mark Gustafson CD/Animation Director: Kirk Kelley President/EP: Lourri Hammack Producers: Colin Thacher Director of Photography: Eric Adkins Editor: Michael Corrigan Music: Stimmung Sound Design: Sound Lounge Engineer: Phil Loeb Asst. Engineer: Evan Mangianele