Renault

Information / Credits

Publicis, Bucharest realised the Fluence needed awareness not only as a trusty replacement for the much loved Megane Sedan but also as an incredible upgrade in the sedan category. Idea: Getting in touch with the new Renault Fluence may dramatically change your opinion about the car you own. Therefore we portrayed a hitchhiker that on the way to the gas station, getting to know the Fluence, he reconsiders his standards about cars and decides he deserves an upgrade.

Client: Renault Agency: Publicis, Bucharest Production Company: WAM, Wanda Date Uploaded: 2010-11-05 Director: Sebastian Strasser worldwide: Edouard Pacreau Chief Creative Officer: Olivier Altmann Romania: Razvan Capanescu Romania: Cezar Panait Romania: Dragos Ometita DoP: Alex Lamarque Agency Producer: Frederique Le Goff Romania: Catalin Albu worldwide: Christopher McIsaac Country: Romania