On the heels of Gatorade Replay Season 1 (PN/NJ football) and Season 2 (Detroit hockey), REPLAY Season 3 on Fox Sports Net sees TBWA\Chiat\Day and Gatorade team up with Chicago-born, hip-hop icons Common, Lupe Fiasco, Jennifer Hudson and No I.D. to create an anthem to their hometown. The song is titled 'We Can Do It Now.' The song is based on the REPLAY themes of 'redemption,' 'second chances' and 'going back in time.' According to Grammy-award-winning producer No I.D., 'It's what a team, a crowd or stadium would want to hear when they're in that sports mind frame.'To bolster awareness of the track, Gatorade and TBWA\Chiat\Day went in the studio with the artists to create a 3-minute video inspired by the track. The video premiered at the end of the Season 3 documentary which aired nationally this past Sunday November 7th on Fox Sports Net. Please check local listings for future airings. In addition to the video, a 'making of' video was created and shared online. For a limited time, "We Can Do It Now" is available as a free download at REPLAYtheSeries.com. TBWA\Chiat\Day and Gatorade created REPLAY to restage classic games that ended in controversy '" offering athletes a second chance for redemption some 10-15 years later. Gatorade reunites the original teammates and provides them with an8-week training and nutrition program created by the Gatorade Sports Science Institute and the Gatorade Training Council. REPLAY offers athletes a once-in-a-lifetime opportunity to get back in peak shape and replay their game to settle the score once and for all. Season 3 of REPLAY features two South Side Chicago high school basketball teams '" the Bloom Township Trojans and the Brother Rice Crusaders. The two teams reunited to replay a game from 2000 that ended with a buzzer-beater that many believe didn't beat the buzzer. That game, which decided who would go 'downstate' to play in the Elite 8, was shrouded in controversy for over a decade. The game was played on September 10, 2010. Dwyane Wade and Dwight Howard joined as assistant coaches for the respective teams.
Client: GATORADE Agency Job # GATO.RPLY.T4052 Product: REPLAY Job Title: Season 3 Inspiration Video Client Info Gatorade Chief Marketing Officer Sarah Robb O'Hagan 555 W. Monroe, Suite 10-08 Sr. Marketing Manager - Entertainment: Jill Kinney Chicago, IL 60661 Marketing Manager - Entertainment: Lauren Fritts tel 312.821.1000 Asst. Marketing Manager - PR: Lauren Burns fax 312.821.1586 Agency Info TBWA\Chiat\Day Worldwide Creative Director: Lee Clow 5353 Grosvenor Blvd. Group Creative Director/Executive Producer: Jimmy Smith Los Angeles, CA 90066-6913 Creative Director: Brent Anderson main tel 310.305.5000 Creative Director: Steve Howard main fax 310.305.4852 Designer: Doug Alves Executive Producer: Brian O'Rourke Producer: Tim Newfang Director of Business Affairs: Linda Daubson Business Affairs Manager: Angel Cielo Group Account Director: Mark Hansen Management Supervisor: Amy Farias Account Supervisor: Magdalena Huber Group Planning Director: Scott MacMaster Senior Planner: Martin Ramos Planner: Daniel Teng Worldwide Communications Director: Jeremy Miller Artists Artist: Common Artist: Jennifer Hudson Artist: Lupe Fiasco Producer: No I.D. Production Company Info TBWA\Chiat\Day Executive Producer: Brian O'Rourke 5353 Grosvenor Blvd. Producer/Director: Tim Newfang Los Angeles, CA 90066-6913 Director of Photography: Adam Ballachey main tel 310.305.5000 Sound/Boom Operator: Michael Guskey main fax 310.305.4852 Grip/Lighting: Serge Grandin Data Wrangler: Tom Moser Stock Footage courtesy of Fox Sports Network & Comcast Sports Network Editorial Venice Beach Editorial Editor: Greg Young 5353 Grosvenor Blvd. Post Producer: Hunter Conner Los Angeles, CA 90066-6913 Assistant Editor Sahir Champion tel 310.305.5000 Visual Effects Company Eight VFX Executive Producer: Baptiste Andrieux 1712 Berkeley Street Executive Producer: Shira Boardman Santa Monica, CA 90404 Producer/Coordinator: Carmen Nunez tel 310.828.9628 Animator/Designer: Michael Figge Animator/Designer: Julio Ferrario Animator: Ben Bullock Animator: Chris Newton Illustrator: Bao Luu Illustrator: Corey Dimond PR Company PMK BNC Account Executive: Jonathan Kichaven 8687 Melrose Ave. 8th Floor Manager of New Media Department: Paul Kuhn Los Angeles, CA 90069 Account Supervisor: Angie Kzirian Tel 310.854.4869 Fax 310.360.6385 PR Company Fleishman-Hillard Sr. Vice President: Adam Tanielian 875 N. Michigan Ave., Suite. 3300 Managing Supervisor: Courtney Quaye Chicago, IL 60611 Account Supervisor: Julie Mason tel 312.751.8878 Account Supervisor: Brad Burke fax 312.751.8191 Assistant Account Executive: Meg Poulelis Music Licensing Mega Chairman & CEO: Danny Socolof 8070 Lands End Ave. Director: Madeline Adami Las Vegas, NV 89117 tel 702 378 2109 fax 702 666 9156 Influencer Outreach These 3 Project Management Brand Coach/Consulting Talent Executive: Nekeda Newell Hall 23607 Kinard Ave Carson, CA 90745 tel 310 995-3072 Digital Partner VML Senior Account Manager: Brandon McCormick 250 Richards Road Designer: Chad Greene Kansas City, MO 64116 Photographers LA Photographer: Bo Bridges NY Photographer: Jenica Miller