There are 300 people waiting for an organ in Finland and dozens of people die every year in vain. To make the point and to make people update their Facebook profiles, we made the queue visible. About 300 people lined up on a square in Helsinki. There were computers in front of the queue. Every time somebody would come to the desk and say "yes", one person got out of the queue. The result: all Finnish television news showed up (TV1, FST, MTV3, Nelonen) as well as several newspapers and radio channels.
Advertising Agency: 358 Helsinki, Finland Art director: Maria Fridman Copywriters: Taro Korhonen, Erkki Izarra Producer: Petra Hakala Account Manager: Milla Kokko Photographer: Pekka Mustonenvia adsoftheworld.com